Project Title:
Ready Set Dance - Introducing the Kid Crew Social Campaign
Ready Set Dance - Introducing the Kid Crew Social Campaign
Brief:
Introduce the Kid Crew to the Ready Set Dance audience with a bold, energetic Instagram carousel that aligns with the brand’s vibrant identity.
Introduce the Kid Crew to the Ready Set Dance audience with a bold, energetic Instagram carousel that aligns with the brand’s vibrant identity.
Solution:
- Designed a 12-slide carousel for Instagram feed.
- Created layouts that highlight each child while keeping the brand playful and colourful.
- Balanced brand consistency with fresh visual energy.
Outcome:
Positive community response, especially from parents and young dancers.
Link: View on Instagram
Project Title
Ready Set Dance - Autumn Merch Picks Social Campaign
Ready Set Dance - Autumn Merch Picks Social Campaign
Brief:
Promote Ready Set Dance’s Top 5 Autumn Merch Picks on Instagram with a carousel post that highlights the most popular apparel items. The goal was to create bright, eye-catching content that would encourage parents and dance families to browse and purchase seasonal merchandise.
Promote Ready Set Dance’s Top 5 Autumn Merch Picks on Instagram with a carousel post that highlights the most popular apparel items. The goal was to create bright, eye-catching content that would encourage parents and dance families to browse and purchase seasonal merchandise.
Solution:
- Designed a 6-slide Instagram carousel.
- Used bold typography, a vibrant seasonal colour palette, and playful layouts.
- Featured product photography paired with branded graphic elements to maintain consistency with Ready Set Dance’s visual identity.
- Incorporated a swipe-through structure to build anticipation and engagement.
Outcome:
- Increased awareness of Ready Set Dance’s merch line.
- Positive engagement through likes, shares, and comments.
- Increased awareness of Ready Set Dance’s merch line.
- Positive engagement through likes, shares, and comments.
Project Title
Ready Set Dance - Mid-Term Educational Post
Ready Set Dance - Mid-Term Educational Post
Brief:
Showcasing the many benefits of dance and inspiring parents to support their child's movement journey.
Showcasing the many benefits of dance and inspiring parents to support their child's movement journey.
Solution:
- Designed a 5-slide Instagram carousel.
- Used big and bold typography, layered textures and a hint of school chalk board inspiration
- Incorporated on-brand photography and graphic elements to maintain consistency with the visual identity.
Outcome:
-Increased awareness of the benefits of dance and encouraging parents to champion their child's movement.
-Increased awareness of the benefits of dance and encouraging parents to champion their child's movement.
Link: View on Instagram
