Brief
Create a crowdfunding campaign for both the OIC Australia Christmas Fundraiser 2023. OIC Australia is a charity providing speech therapy services and training in Cambodia.
Role
Volunteer campaign designer
Deliverables
- Social media posts (Facebook and LinkedIn)
- Campaigns on Raisely Fundraising Platform
Concept
This campaign reimagines speech therapy as a fairytale, where magic represents the life-changing curriculum made possible through funding. Therapists and staff wield the wands, guiding individuals on their journey to finding their voice.
Illustrations for the Christmas Fundraiser Campaign 2023
The official campaign on Raisely
Outcomes
The fundraising initiative aimed to raise $5,000 to support the development and implementation of Speech therapy course curriculum. Over the course of 4 weeks, we raised $2,040- 40% of our goal. Key challenges included increased competition from other year-end fundraisers, economic pressures post COVID-19, and the need for stronger re-engagement tactics.
